Bakeries Continue to Rise to the Top
The bakery café segment is so hot it seems like everyone is trying to get a slice of the action. With Starbucks joining forces with San Francisco bakery café La Boulange, Caribou Coffee’s co-branding agreement with Bruegger’s Bagels, and frozen yogurt chain Red Mango testing the addition of sandwiches and salads, the competitive landscape continues to grow.
With all the growth in the bakery and café industry; inquiring minds want to know what’s cooking in the oven to stimulate all this yearly revenue growth. We find It customary across the U.S. that those who remain true to the industry standards, and keep it simple, seem to do the best when it comes to the pot they take home.
Bakery cafés appeal to a wide demographic. These restaurants are popular with baby boomers, currently the heaviest patrons of restaurants. Millennials, also have cut back significantly on restaurant visits according to the U.S post. Although bakery cafés don’t target families in the way fast-food chains do, that customer segment represents future expansion opportunity.
While fast-food outlets have a leg up on bakery cafés due to the convenience of drive-thrus, this may not be a point of differentiation in the future. “Bakery café chains are beginning to target missing customers who want to get in and out quickly. Panera Bread Bakery Company has added drive-thru service at some of its outlets, recognizing the opportunity to meet these needs. Bakery cafés are forecasted to grow at double-digit rates until at least 2022, according to national purchasing diary’s data. In contrast, NPD projects the industry as a whole will grow.
Featured Bakery Items and Supplies