ACityDiscount Joins SEFA

At ACityDiscount, we’re always looking for ways to improve how we support the foodservice operators and professionals we work with every day. That’s why we’re proud to share that ACityDiscount is now an official member of SEFA (Supply & Equipment Foodservice Alliance).

SEFA is a national network of independent foodservice equipment and supply dealers who work together to share best practices, resources, and industry knowledge. By joining SEFA, we’re strengthening our commitment to doing business the right way—by learning more, collaborating with industry partners, and bringing greater value to our customers.

What This Means for Our Team

As part of SEFA, our team will have access to ongoing training, educational tools, and manufacturer insights. This helps us stay current on:

• Product innovations
• Industry trends
• Best practices for equipment and supply solutions

The goal is simple: to ensure our team is better prepared to guide customers with accurate information and practical recommendations for their operations.

What This Means for Our Customers

Through our SEFA partnership, we’ll be able to share more knowledge and resources with our customers—whether that’s insights on new equipment, smarter ways to operate, or updates from trusted manufacturers.

This collaboration allows us to:

• Leverage collective industry expertise
• Improve how we support purchasing decisions
• Provide more informed guidance on equipment and supplies

It’s another step toward helping our customers run their businesses more efficiently and confidently.

Looking Ahead

Joining SEFA is about more than membership—it’s about partnership. We look forward to working alongside other SEFA members and manufacturers, continuing to train our team, and bringing that knowledge directly to the customers who rely on us every day.

We’re excited about what this means for our future and, more importantly, for the success of the operators and businesses we serve.