From Wall Street to Pig HeavenPosted: Sep 08, 2017
Owner of There Treats ACityDiscount to His Fare
by Gary Estwick
ACityDiscount customer Bill Brown, owner of There, recently stopped by our showroom in the Atlanta suburb of Norcross to roast an Asian/Caribbean-inspired pig, an activity he enjoys every Saturday during the college football season.
Food is Brown’s passion. He’ll talk for hours about the many sites and smells he draws from, tastes he brings back to his gastropub in Brookhaven.
“(Cooking) is therapy,” Brown said as he prepared to feed a warehouse of ACityDiscount employees his latest pork masterpiece. “I just enjoy creating. When I start with something, it’s a blank canvas, and this is the artwork when it’s all done.”
Brown had to wait more than five decades to create There, his restaurant utopia. Long before he roasted pork, grinded fresh burgers and created a homely atmosphere at his gastropub, Brown hunted elephants on Wall Street. But first, to the sink.
SCRUBBING FOR THE FUTURE
Brown said his father, a New Jersey restaurateur, tried to sway him away from the food industry.
His father certainly tried.
At age 12, Brown landed his first restaurant job – yes, age 12. He worked as a fry cook at Barnacle Bill’s, a New Jersey burger bar on the banks of the Navesink River in Rumson. He cleaned soft shell crabs, coated the crabs in flour, dipped them in egg wash and bread crumbs. Off to the deep fryer!
A year later, as a freshman in high school, Brown washed pots and pans at Harry’s Lobster House in nearby Sea Bright, N.J. After a year, he earned a promotion: he started loading the dishwasher.
PASSION FROM SCRATCH
That changed six years ago. Retired from Wall Street, Brown opened There, a friendly, non-pretentious neighborhood bar with a locally-sourced, chef-driven menu. Brown said customers feel equally comfortable in suits or t-shirts with flip flops.
Finally, he had a kitchen.
“Being an independent mom-and-pop operation, I don’t have the safety net of a franchise or a corporation,” Brown said. “I am my own safety net. And failure is never going to be an option.”
Nearly every ingredient is made from scratch – no processed foods. From spicy mayo and soy sauce to cured milk to create ranch dressing. The gastropub smokes pork cheek before it finds a home in another dish: Pasta Matriciana Pork Cheek Ragu in a house-made Pappardelle pasta. Vegetables are grown on an acre of land.
The pub’s signature burgers are grinded in-house:
Moving into the fall, Brown said he plans to lean on seafood to update his revolving menu. Get ready for a seafood sausage (“white fish, lobster and scallops grinded and cased with a beautiful Beurre blanc sauce,” he explained). He’s also experimenting with a salmon burger topped with slaw.
TASTE THE DIFFERENCE
Stop by There (305 Brookhaven Ave. Suite #1200 Atlanta, GA 30319) and try out its amazing menu, including weekend brunch. Tell Bill we sent you!Gary Estwick is a fan of hot chicken, Second Line parades, Quantum Leap reruns and digital marketing, in that order. He’s a techie until it’s time to install Wi-Fi. He’s also a copywriter